Some tips on making stuff with others

I’ve been running Brave Wave for the past 18 months and I get questions from people all the time, friends and strangers. I can’t tell you how I get things done because it feels obvious to me, but I understand it’s not really obvious for outsiders trying to sneak a peek.

I compiled the following points in the past few months, and they’re mostly vague tips about doing work. I don’t know how to guide you, but I can share what I usually practice day-to-day with the artists I work with.

Be yourself. When I made World 1-2, I told the participating artists that it was a small EP I’m doing for my now-defunct Arabic gaming blog with the same name. I didn’t twist the facts and say it’s something huge and big and extraordinary. I honestly felt it was just that: a compact EP, and that’s how I wanted the people I work with to perceive it. Other people will tell you to work hard on selling yourself, on shaping your image, on perfecting your pitch…and all that is important. But I’m still honest and straightforward, and that’s how I’m getting work done on personal projects and with clients.

Be yourself. Yes, again, in case it didn’t stick with you up there. My emails — even to first-timers — don’t have any business sense to them; always brutally honest and mostly fun. If I want to work with someone, I tell them straight up why I want to do that, what work I enjoyed the most from them, why I appreciate their art. It’s never a business opportunity to work with someone, so everything needs to come from the heart. Write like you’re in front of them. Write normally, personally, from the heart. I’ve gotten comments, directly and indirectly, about my fanboyish approach to working with people, and it’s funny to me because I got to work with every single musician this way, including Tim McCord, the bassist of Grammy-winners Evanescence which happen to be my all-time favorite band. Both Manami Matsumae and Keiji Yamagishi joined the label (well before forming it as a real company) because they saw passion, not business sense. Showing heart goes a long way because you’re dealing with humans, and you yourself are a human. Show that. Learn from others, but don’t let “industry experts” get into your head. You’re independent for a reason.

Pay people. I regret the few times I accepted to work people for free, because they busted their ass off and it’s never good to abuse a relationship like this. Yes, you can be good friends with the people you work with, and I mean honest-to-heart good — but don’t abuse them. They’re kind and generous, and you should be too. Always offer to pay; they deserve it.

Pay people on time. This is self-explanatory but important. These are your friends and you don’t want to leave your friends hanging dry. They’re shy to remind you — put up a reminder for that.

No one owes you anything. Ever. You might be the greatest artist on the planet and no one would owe you anything still. Yes, it’s sad to make something amazing and have the press turn you away for it because it doesn’t bring them any hits. Yes, that’s shitty journalism. No, you can’t do anything about it. Keep working, that’s the only way to get recognition and respect. The Verge wrote about World 1-2because Andrew Webster thought it was an interesting project and he felt he wanted to write about it. When people show genuine interest in your things, cherish that. It’s easy to lose yourself in the game, obsessing about being written up on your favorite websites, but don’t forget why you’re doing this, why you’re chasing your dream. No one said it was easy, otherwise everyone would be doing it. Seriously: you’re amazing, even if your art doesn’t make it to headlines. You’re showing up and doing real work. You’re running while most people are sitting. That’s enough of a good reason to keep on pushing on.

Strive to be pleasant to work with. I disagree with my colleagues from time to time; it doesn’t have to be a bloody battle. Design is making decisions, and everyone got an opinion. Listen.

Don’t strive to be comfortable to work with. You’re not a shoe.

Work with people smarter than you. How did we decide to change the name Koopa Soundworks to Brave Wave? It’s because Alex confronted me about it while I was in Japan. I absolutely hated it at first — I didn’t even want to discuss it with him, and the rest is history. Who came up with the name Brave WaveMarco Guardia, after a whole month of daily struggles. What about bringing Saori Kobayashi to work on In Flux, and ultimately signing to release two albums with us? Alex. Choosing the photography theme for In Flux? Marco. See, Brave Wave isn’t just me; it’s the whole team stepping up whenever they have something to share. I love them because they make me look good.

If you can afford it, hire people to do your D-rated tasks so you can focus on your A-rated skills. It’s always worth it.

Share the love. Tell someone on your team that you love them and appreciate their existence. Life is tough; let’s make it a little bit easier with love. Sounds corny, but it does wonders. Really.

Perfection is tiring and boring. I know. But the world is filled up with crap and you really, really don’t want to raise the stock of mediocrity. Between releasing something okay-ish and releasing nothing, I prefer the latter. Many others will tell you to release stuff periodically, but I’m against this. Experiment your heart out! Just don’t release anything you’re not proud of. Now I understand why my favorite band takes 5 years between each album (though you don’t have to be this extreme).

To perfect is to change often. I’ll let you fill in the blanks.

I hope something from this list sticks with you. Write some of your own and share it with me.

Some thoughts

In a few days, IN FLUX will be released. It’s an album I’ve been working on for more than a year, simultaneously while finalizing my first album World 1-2. Ever since I started Brave Wave (then Koopa Soundworks) I haven’t had a day of rest. I’m not complaining—I just want to say something, so bear with me. I haven’t had a day of rest and had always worked on the label, in one way or another. Daily emails, daily translations (to the Japanese musicians), generally just doing my job as a director and the guy who runs the label.

So it’s easy to lose perspective and just be totally consumed with this. But now I look back at how this little thing grew, and is growing, and I’m really thankful for everyone who lend a hand and pushed us to where we are now. The musicians who pour their hearts and souls into their creations, the kind friends who buy our music and support us, the writers who find what we do interesting enough to write about. Family, friends, everyone. I will still have a lot of work after IN FLUX (a bunch of albums I’m working on) but nothing that needs my immediate, day-to-day attention the way IN FLUX was, and I’m going to appreciate that. I will try to not initiate any new albums and just develop the few I have slowly. I will try to appreciate everything we do here and the fact that I’m making good stuff with good people for the benefit of good friends. Ain’t that the best feeling in the world? Seriously. I also have a game idea that may need to be taken to the next level. And of course, most importantly, learn Japanese.

If you ever supported the work I do, thank you. It’s really hard to not lose focus, and so easy to succumb to depression, but I have high hopes in Brave Wave. I hope I can realize them all.

A brave endeavor

Brave Wave has been officially incorporated. It’s a Japanese company now. Phew. Unbelievable.

I still remember the first time I contacted Alex about helping me on the first album. I had finally found Keiji Yamagishi on Facebook, and I wanted to talk with him extensively and interview him for the website. He’s a composer that no one knows much about, even though he composed some of gaming’s most memorable soundtracks—Ninja Gaiden, Tecmo Bowl, Captain Tsubasa, Radia Senki. And so I asked Alex if he could direct me to someone that would help me in translating these questions and answers, and in my mind, that would be it—I wouldn’t need more help. But then, I found Manami Matsumae and proposed to her the idea of World 1-2, and, to my surprise, she agreed. In fact, her track on the album was her first-ever work for a non-Japanese person. (So does Keiji’s.)

As you could tell, Alex decided to help with my Japanese affairs. At that time, there wasn’t much to be excited about. I mean, World 1-2 was merely an idea, and I was unknown to English-speaking people, as my work only resided on the Arabic side of the Internet. So when Alex decided to help me, I don’t think any of us expected this small little thing to boom like this. And as days went by, he went from being a translator to someone more involved—he urged me to attend TGS and meet the composers; he headed all my meetings in Japan and helped pave the bridge of understanding between me and them; and he took interest in doing things I wasn’t paying attention to like printing business cards and help with the upcoming Bit Summit MMXIV.

The creative side of things doesn’t interest Alex much, but that’s a gross underestimation of the work he’s been doing for me.  I’m good at making albums and talking to composers and just making a ruckus, while Alex is good at maintaining an ongoing relationship with the Japanese composers and help tidy things up when it comes to “business” in general. And I absolutely loathe “business”, but that was the logical step for Brave Wave. It gives more credibility to us when we work with composers, and it’s one more step into realizing a childhood dream of mine. I think I was lucky in that I had a good friend who was willing to run the business side of things while I can keep focusing on the thing I enjoy the most: making music with other friends.

You always need a public image for a company, and that has been me all the time, but the people who are supporting me—Alex with the business side of things, Marco with the technical side of music, Manami and Keiji with their advice, Stemage and Eirik Suhrke with their support—are the reason I’m able to put this whole thing together. It’s a sexier story to let you think that I’m the sole person responsible for this, but I’m not. Brave Wave wouldn’t have been as good as it is now if not for those who gave me their time and energy to help me get one step closer to fulfilling what I have in mind.  I’m grateful for this gift.

Alex is taking care of business development for the company in Japan and acts as the CEO; I can’t be that as I’m not a resident of the country. I’m the president and sole shareholder, as well as my expected job of being the creative director (a la making music and albums). Manami and Keiji, while not registered employees, work with me as contractors on a per-album basis, either as advisors or co-directors, as well as their regular job of composing. Marco supervises all the releases and ensure they’re up to bar with our standards, as well as mix tracks when needed (as a contractor as well). It’s a 2-man company, but the operational team is in fact 5. And here’s a piece of trivia: Marco came up with the name Brave Wave, helped me finalize the visual identity (that was done by Cory Schmitz), and assisted me in directing our upcoming album IN FLUX.

I’m fortunate to have these good friends with me. I look forward to our work for this year.

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